ACM Lifting Lives 'My Cause' Charities Announced For Month Of December
December 1, 2010 at 2:42 PM (PT)
ACM LIFTING LIVES announced TODAY (12/1) that the DECEMBER theme for its monthly “My Cause” web feature is “Home for the Holidays.” The web feature, which launched in AUGUST, will continue to drive awareness of artist-supported charitable organizations and support fundraising efforts for those philanthropies.
At the ACM AWARDS last APRIL, ACM LIFTING LIVES converted the traditional artist gift lounge into a space where artists could give back to an organization of their choice, instead of receiving gifts themselves. In this lounge, artists stopped by to give a direct-to-camera message about their favorite charities. These videos can now be seen as part of the “My Cause” web feature on www.ACMLiftingLives.org, with new monthly features grouping artists and causes by theme.
KIX BROOKS, LITTLE BIG TOWN and REBA McENTIRE’s charities of choice have been selected for this month’s “My Cause” feature, and donations to each organization can be made using a donate link available with each video. KIX’s charity is the MONROE HARDING CHILDREN’S HOME. LITTLE BIG TOWN’s charity is DANITA’S CHILDREN and REBA’s charity is SALVATION ARMY.
To watch the DECEMBER “My Cause” videos and donate to these causes, visit www.ACMliftinglives.org. A new “My Cause” theme including more artists and charities will be announced in JANUARY.