WNUE Welcomes "Jose" Format
December 2, 2010 at 2:03 PM (PT)
ENTRAVISION COMMUNICATIONS has launched an EAST COAST version of its popular "JOSÉ" format on WNUE/ORLANDO. The station features a mix of Spanish-language AC hits, including artists like MARC ANTHONY, JUAN GABRIEL, AVENTURA, ANA GABRIEL, JUAN LUIS GUERRA and LUIS MIGUEL. Additionally, ENTRAVISION has created a special street team for the station -- Los Sobrinos de José -- to help promote the launch of the new format.
"We have seen tremendous success with JOSÉ on the WEST COAST and we’re excited to bring an EAST COAST version of the format to uniquely service the ORLANDO market," ENTRAVISION/ORLANDO VP/GM ANTONIO GUERNICA said. "JOSÉ is the perfect blend of Latin hits and we are confident that it will be a welcome addition among the diverse Spanish-language audience in ORLANDO."