Broadcast Architecture Conducts PPM Survey, Announcing Results Monday
December 3, 2010 at 10:52 AM (PT)
BROADCAST ARCHITECTURE® has conducted an independent, qualitative PPM study at the respondent level. BA will release highlights on MONDAY, DECEMBER 6th of their One-On-One interviews with former and current PPM participants.
"This is only ‘Session 1’ of our ongoing, multi-market study on behalf of our clients and the radio industry," BA Owner/Pres. ALLEN KEPLER said. "While we found many compelling pieces of information and behaviors, this initial phase of our study really opens the door to further investigation and more questions. Our goal is to uncover what real PPM carriers go through on a daily basis so that we can better assist our partners with their programming strategies."
Highlights from the study will be released on MONDAY in printed form on BA’s website. Check back here at ALL ACCESS for more exclusive commentary from KEPLER.