Next Conclave Webinar: 'Debunking The Myths Of PPM'
December 9, 2010 at 1:58 PM (PT)
The next CONCLAVE webinar will feature COLEMAN INSIGHTS' WARREN KURTZMAN "Debunking The Myths About PPM," offering analysis of many misunderstandings about how to position, program, promote and market radio stations under electronic audience measurement. The event is scheduled for TUESDAY (12/14) at 2p (CT) and is free.
The webinar. moderated by BONNEVILLE Adult Hits WARH (106.5 THE ARCH)/ST. LOUIS' JAY PHILPOTT, will discuss the stability of PPM measurements, what PPM can and cannot tell you about your station's content, the tension between branding and content execution, and more. A question and answer session will follow KURTZMAN's presentation.