Jeff Pollack: Why MTV's New Music Meter Matters
December 17, 2010 at 4:11 AM (PT)
In a guest column on THE HUFFINGTON POST, POLLACK MEDIA GROUP CHAIRMAN/CEO of Global Media And Entertainment JEFF POLLACK answers the question, "Why MTV's New Music Meter Matters."
Writes POLLACK, "It's time for music discovery platforms to catch up with their users. There are plenty of services out there that will collect lists of new artists or provide the user a group of artists that sound similar to one the user has entered. While these sites are useful and were amazing when they first launched, the increased ease accessibility of all things, especially media, on the Internet, is rapidly dating these sites. Today, the average music fan has come to expect a product that is nearly infinite in catalog and provides them with a unique experience which, at the same time, is clean, organized, and intuitive. As MTV prepares to launch its new Music Meter (www.mtvmusicmeter.com), they seem to have this modern fan in mind and have developed a platform that makes discovering new music and artists a much more active and user-controlled experience.
"The Music Meter has a two-fold appeal: it ranks the 100 most buzzed about new artists (on and offline) and provides a music recommendation service.
"The fact that music discovery is a large part of the Internet music experience is not new. Ask iTUNES GENIUS, PANDORA, THE HYPE MACHINE etc. What IS new and innovative about the Music Meter's discovery technology is that the user can check out artists, songs, and videos at their speed.
"This is on-demand music discovery. It's interactive, user-controlled, and can last a few minutes or hours. Pretty cool."
Read the full article here.