David Guetta Launches New Facebook Game
December 20, 2010 at 11:41 AM (PT)
MXP4, a music-powered games provider for social networks, has launched its first social music gaming application for FACEBOOK called PUMP IT in partnership with EMI supporting DAVID GUETTA's "Who's That Chick" featuring RIHANNA on CAPITOL RECORDS.
"DAVID GUETTA is absolutely committed to his fan-base, and he’s a true leader when it comes to finding new ways to engage and entertain them," commented GUETTA's Business Mgr. JEAN CHARLES CARRE. "MXP4’s interactive music games are a great way for DAVID to connect with and to reward his 13 million-plus FACEBOOK fans and to reward them for their ongoing dedication."
"EMI has a long history of supporting innovative initiatives that nurture the artist/fan relationship," stated EMI FRANCE Dir./Consumer Strategy GUILLAUME PECH-GOURG. "From the beginning, we have been behind the international promotion of David Guetta through social networks, especially FACEBOOK where he now has more than 13 million fans worldwide. Developing one of the first ever social music games with MXP4 was an obvious choice, as it allows DAVID's fans not only to play his music, but play with it, make it their own and share it with friends."