KBDB-A Joins BA's Smooth AC Network
December 28, 2010 at 7:40 AM (PT)
BROADCAST ARCHITECTURE has added MAS MULTI MEDIA (SMOOTH JAZZ 1400) KBDB-A/RENO to its Smooth AC Radio Networks. Its Smooth AC Radio Networks, including the Smooth Jazz Network programming, is heard in 40 markets throughout the U.S. and worldwide.
"We’re thrilled to assist MAS MULTI MEDIA and MIGUEL MENA in bringing Smooth Jazz back to the radio in REno," BA Owner/Pres. ALLEN KEPLER said. "Our past experience in RENO revealed a very loyal and active Smooth Jazz audience and we’re happy to answer the call! We are also very excited to launch Smooth Jazz on an AM station in a major market. We know the loyal fans of this genre of music will support the radio station and its advertisers. This format should have a home in every major market and the AM dial may be the place it reveals its solid value."
"We are thrilled to bring Smooth Jazz back to RENO and also excited join the Smooth Jazz network family," MIGUEL MENA said.