KMVQ Becomes 997 Now
December 30, 2010 at 3:05 PM (PT)
CBS RADIO will re-brand Top 40/Mainstream KMVQ/SAN FRANCISCO to 997 NOW, effective SATURDAY, JANUARY 1st. The music programming and the on-air lineup will stay the same.
"I’m excited to have the name of KMVQ reflect what we have been doing since moving the station into the premiere Top 40 position in the market," CBS RADIO/SAN FRANCISCO VP/Programming and 997 NOW PD MICHAEL MARTIN said. "Nothing is changing except for the name. Same great station, music, jocks, contests and format that you love, just with a nice new shiny paint job that reflects who we actually are."