Peter Smyth: Radio Resolutions
January 3, 2011 at 7:11 AM (PT)
It's a new year, and time for GREATER MEDIA Pres./CEO PETER SMYTH to post his first blog of 2011. To start things off, SMYTH discusses "Radio Resolutions." He writes:
"As you read this, visitors to THE CONSUMER ELECTRONICS SHOW will be playing with the newest gadgets and electronic technology for the dashboard. Many suppliers will display a selection of PANDORA-friendly in-dash radios, the availability of which will expand dramatically in the coming year, at affordable prices. Auto and radio manufacturers will also expand compatibility beyond PANDORA, allowing for in-dash control of other apps on other devices besides iPHONES. In MARCH 2011, new models from BMW will debut which will be capable of integrating the BMW iPHONE app.
"In-car connectivity is here and radio needs to be in a position to capitalize on this trend, extending our interactivity to the dashboard to go along with our broadcast coverage."
"As the cost and power consumption of HD chips comes down, it becomes more attractive to receiver manufacturers and consumers. The power increase has eliminated many of the early coverage issues, and the creative use of HD for the transmission of data along with audio has been proven by the BROADCAST TRAFFIC CONSORTIUM, in partnership with NAVTEQ, now distributing traffic information to nearly 90 broadcast markets.
"Why the emphasison these new technologies? I believe that the days of the one-size-fits-all approach to our local station brands is giving way to a more customizable menu of ways that our listeners can choose to utilize our station brands. I believe that the days of broadcasting’s monopoly on people’s ears while driving are limited and as new technology forces its way into cars, we need to adapt and improve our efforts. It is not in any way, shape or form that radio is becoming irrelevant; but to stay relevant and vibrant, we must adopt new approaches. We must adapt, and not just react."
Read the full column here.