Coleman To Present Digital Media Usage Findings At CRS
January 3, 2011 at 10:18 AM (PT)
New insights into how Country radio listeners use digital media -- and how their usage compares to the perceptions of Country music industry professionals -- —will be the focus of a new research study that COLEMAN INSIGHTS will present at CRS 2011. COLEMAN INSIGHTS VPs CHRIS ACKERMAN and SAM MILKMAN will deliver the study’s findings and their recommendations on THURSDAY, MARCH 3rd, 2011 at 11a CT in the NASHVILLE CONVENTION CENTER.
"We are grateful to COUNTRY RADIO BROADCASTERS for the opportunity to complete and deliver this study," COLEMAN INSIGHTS PRES./COO WARREN KURTZMAN said. "It will provide CRS 2011 attendees and the Country music industry with tremendous insights into how listeners are using the dizzying array of digital media platforms that are available to them.”
To complete the study, COLEMAN INSIGHTS will poll via online interviews thousands of 18-54-year-old Country radio listeners. The interviews will cover awareness, interest in and usage of digital media, including social media, smartphones, texting, streaming audio and video, and radio station and artist websites. At the same time, COLEMAN INSIGHTS will contact Country music industry professionals and measure their perceptions of how consumers use digital media. A major focus of the study will be on how aligned those perceptions are with what Country radio listeners are actually doing when it comes to digital media.