Triton Partners With Deal Current For 'Daily Deals'
January 10, 2011 at 11:34 AM (PT)
TRITON DIGITAL MEDIA’s Loyalty Division is partnering with DEAL CURRENT to power "Daily Deals" and group-based selling for its more than 750 media clients. Deal Current offers a suite of hosted social commerce solutions and sales force training tools for media publishers who want to implement their own revenue-generating daily deal platform.
Daily Deals is available under a revenue-share model with varying splits depending on the service level needs of the client. Some options allow the client and their advertiser to keep over 94% of revenue generated by consumers purchasing discounted local offers. Offers from other sources will be available to generate additional revenue for clients of the service.
"Given that the segment is now generating more than $1 billion in revenue, local media companies want and need to offer their clients Daily Deal and group-based purchasing solution," TRITON Loyalty Division Pres. CHRIS BELL said. "But this space has been overrun with unstable startup companies that know nothing about traditional media and have absurd expectations about how much they deserve to keep of each dollar transacted. very startup in this space is trying to build their entire business around licensing this technology, which drives the need to charge very high rates"
"DEAL CURRENT has teamed with TRITON Loyalty to redefine the economics of Daily Deal and Group Buying technology and services," DEAL CURRENT Co-Founder/CEO JIMMY HENDRICKS added. "This partnership will lay a foundation for greater innovation and technological efficiency."