Premiere Renews Deal For Dan Patrick Show
January 10, 2011 at 9:47 AM (PT)
PREMIERE RADIO NETWORKS inks a renewal to continue advertising sales representation and distribution for "THE DAN PATRICK SHOW," produced by DIRECTV and offered in the FOX SPORTS RADIO lineup.
"We are excited about the opportunity to continue our relationship with PREMIERE," said PATRICK. "The sales team has delivered outstanding results since 2007, and I am confident that we will achieve even greater success with this renewal. It's a pleasure to work with an organization that literally lives up to its name."
"DAN PATRICK is one of the most prominent voices in sports news and entertainment," said PREMIER EVP of Sales CAROL TERAKAWA. "DAN's relationship with his loyal audience provides incredible value for our advertisers to align their brands with DAN's engaged and active audience. We look forward to continuing our association with DAN PATRICK and DIRECTV."
FOX SPORTS RADIO VP/GM DON MARTIN added, "DAN PATRICK is an invaluable asset to our network lineup, and we couldn't be happier that he will continue to be a part of the FOX SPORTS RADIO team for years to come."