Listener Driven Radio Adds New Features
January 11, 2011 at 4:22 AM (PT)
LISTENER DRIVEN RADIO is rolling out several new features to its platform. The company’s SMS Text Messaging capabilities now make it possible for listeners to sign up for an SMS Text Message to be delivered directly to their mobile device when their favorite songs play. Listeners can also receive alerts via e-mail, AOL INSTANT MESSENGER, YAHOO MESSENGER, MSN MESSENGER, JABBER and GOOGLE TALK.
"Increasing tune-ins is key to growing a station's ARBITRON PPM ratings," said LDR Pres. DANIEL ANSTANDIG. "Pushing alerts to listeners so they know exactly when to tune in is one of several features our service provides, which allows affiliates to grow cume, tune-ins and digital revenue. Our goal is to grow cume using social media and grow TSL by engaging listeners and getting them to come back often."
LDR is also expanding its existing integration with FACEBOOK by making it possible for stations to automatically post information to their FACEBOOK pages related to times when listeners can vote for which song(s) should play next on the air. The company has also expanded integration with TWITTER, empowering stations to grow their web traffic and online engagement using a number of new TWITTER features including posting on artists’ TWITTER pages.
Since LDR's inception, the number of social networks integrated into the platform has grown from 80 to more than 300, including a full compliment of Spanish-speaking networks.