Dial Global Re-Launches 'Live And Local' Formats
January 14, 2011 at 4:47 AM (PT)
DIAL GLOBAL has re-launched its nine "localized" formats with veteran air personalities from stations including CITADEL Hot AC WPLJ/NEW YORK, CBS RADIO Classic Hits KRTH (K-EARTH)/LOS ANGELES, CITADEL Country KSCS/DALLAS and CBS RADIO AC KVIL (THE NEW 103.7 LITE-FM)/DALLAS.
In recent months, the company has updated technology, installed new imaging and formed a new programming team. In total, DIAL GLOBAL hired 38 full and part-time personalities to broadcast from studios in LOS ANGELES, DALLAS and DENVER.
Pres./Programming KIRK STIRLAND commented, "What makes this special is the powerful combination of great air talent and DIAL GLOBAL's patented STORQ technology. With this system, we can offer an amazing lineup of personalities who’ll deliver market-specific, local content to our affiliate stations."
EVP/Programming BEAU PHILLIPS added, "We are totally committed to building our brands around great air personalities and engaging content. I’ve spent months recruiting, evaluating and hand-picking some of the best radio personalities in America. Now our formats can compete in virtually any market."