Flooding Postpones Brisbane Radio Ratings
January 18, 2011 at 4:22 AM (PT)
The killer floods in the BRISBANE area will postpone the radio ratings for the market, COMMERCIAL RADIO AUSTRALIA has announced.
JOAN WARNER, CEO of COMMERCIAL RADIO AUSTRALIA said, "Given the scale of the Queensland flood crisis and the challenging aftermath, we believe the main priority and focus of people in BRISBANE, IPSWICH and all flooded areas will be very much on clean up and recovery.
"While the floodwaters have started to recede, there are many factors that will make the conduct of a radio survey in BRISBANE at this time unviable. Access to nearly 50% of BRISBANE collection districts and parts of IPSWICH has not been possible. The huge clean-up task is now underway and likely to continue for some time. In addition, weather forecasters have indicated the strong possibility of further rain creating potentially challenging situations in the coming weeks. We need to be sensitive to the impact of such a major natural disaster on the day to day lives of BRISBANE and IPSWICH residents."
CRA says that the radio industry is "exploring available options with THE NIELSEN COMPANY for the conduct of a radio survey in BRISBANE in the coming weeks." FEBRUARY ratings will commence as scheduled on FEBRUARY 13th, CRA said MONDAY (1/17).