Sony And Universal Music To Release Promo And Retail Simultaneously In U.K.
January 18, 2011 at 4:22 AM (PT)
SONY MUSIC and UNIVERSAL MUSIC launch "ON AIR, ON SALE" in the U.K. with word that the two will release singles available for download to the public, at the same time as they're released to the radio. WIRED U.K. reports beginning in FEBRUARY singles "will appear on legitimate download stores on the same day that they'll be sent to radio stations for promotional purposes. Previously, they were held back to maximize first-week sales, with the goal of achieving a high chart position and increasing the attention around an associated album launch."
The move is designed to thwart download piracy, with fans downloading new tracks illegally, with the recording often taken from the radio or a leaked promo CD.
UMG's DAVID JOSEPH said in a statement: "We live in an immediate world. ON AIR, ON SALE is good news for any music fan and exciting for our artists who can now go into the studio knowing they don't have to wait weeks or sometimes months to see the music they have created go on sale."
THE FEATURED ARTISTS COALITION reacted positively, telling WIRED U.K., "We welcome the move by several of the major and independent labels to adopt same day retail and airplay single releases. This is a change we have been pushing for for several months. We believe artists will benefit from increased sales, that there will be fewer illegal downloads from fans who want to own music as soon as they hear it, and that we'll have a more accurate chart which reflects undistorted consumer behavior."