Adelle Marie Borchetta Named VP/Social Media At McVay New Media
January 18, 2011 at 4:33 AM (PT)
ADELLE MARIE BORCHETTA has joined MCVAY NEW MEDIA as VP/Social Media. BORCHETTA will be responsible for selling and representing the musical digital social media marketing services of MCVAY NEW MEDIA. The company has developed and manages the social platforms of artists, management companies and labels.
MCVAY NEW MEDIA Pres. DANIEL ANSTANDIG said, "ADELLE is a promotion and marketing specialist with an outstanding track-record. Her understanding of both music and social media will bring invaluable insight and results to our music and broadcast industry clients."
MNM Founder MIKE MCVAY commented, "ADELLE has a rich history of having grown up in the music business. She’s a brilliant young promoter who has a passion for music and an in-depth knowledge of the digital social media platforms. She’ll be a great asset in helping us better meet the needs of performers and singers/song writers. I expect that her experiences will make us an even better creator of audiences and fans for musicians and artists."
BORCHETTA added, "I am honored to become part of the MCVAY NEW MEDIA family. MIKE is a great person, incredibly talented and well respected throughout the industry. I look forward to working with him and I cannot wait to tap into the brilliance of DANIEL ANSTANDIG. I’m excited to explore new areas with MCVAY NEW MEDIA."