Study Shows Reliance On Radio As News Source Low But Stable
January 18, 2011 at 12:01 PM (PT)
Radio's status as the primary source of news for Americans remained stable once again in 2010, according to a PEW RESEARCH CENTER study conducted in DECEMBER.
The percentage of respondents saying that radio is their primary news source stood at 16% in 2010, off slightly from 17% in 2009 and 18% in 2008 but well above the 13% mark from 2007. Television, still the leader, declined from 70% to 66%, with the Internet resuming its growth to go from 35% to 41% (it was at 40% in 2008). The Internet stayed ahead of newspapers for the third straight year; newspapers declined from 32% to 31%, relatively flat but well below the 50% mark of 2003.
For 18-29 year olds, the story for radio is slightly less rosy, with the percentage of respondents saying that radio is their primary news source declining from 17% to 15% (still above the low mark of 15% in 2007); in that age group, the Internet has passed TV to open up a 65%-52% lead. Among 30-49 year olds, radio went 20%-19% while television's lead over the Internet narrowed to 63%-48%. Among 50-64 year olds, radio was flat at 15% while TV dropped from 77% to 71% and the Internet rose 25%-34%. In the 65-plus category, radio, the third-place medium, stayed at 14% for the third straight year but the Internet has risen form 9% to 11% to 13% in the same time frame; television, at 90% in 2003, has declined to 79% in 2010.