Jacobs Media: The Case For HD Radio
January 18, 2011 at 12:19 PM (PT)
JACOBS MEDIA Pres. FRED JACOBS has posted something to his blog that's sure to get tongues wagging. Pens JACOBS, "Writing about HD Radio in a media blog is like opening up the phones to chat about abortion on a Talk radio station. You generate tons of calls, lots of extreme opinions and vitriol on both sides, while pissing off at least half your audience -- or in this case, readership."
Continued JACOBS, "For the CES, you are already well aware of our belief that radio needs to participate and engage with this event and the world of consumer electronics in general.
"When iBIQUITY/HD RADIO is about the only visual vestige of representation for broadcast radio, there is truly something wrong with this picture. My takeaway from CES is that broadcast radio could and should have a presence at this mega-trade show. (To give credit where it is due, iHEARTRADIO also was on the scene, and a topic of conversation, too.)
"Many of the values on display at CES seemingly run counter to what we often see in radio. Companies are taking risks, they are innovating, and they are listening to their customers who are driving much of the change.
"So, who’s out of step? A traditional industry like radio that often rests on its historical laurels or the rest of the vast consumer electronics world that includes global brands, telephone companies, the new spirit of the automakers, and so many other categories that are setting the tone for how consumers entertain and inform themselves?"
Check out the full posting here.