Arbitron Integrates Tapscan Web With Marketron Exchange
January 19, 2011 at 8:29 AM (PT)
ARBITRON and MARKETRON have completed the integration of ARBITRON's TAPSCAN WEB, a Web-based sales proposal and analysis system, with MARKETRON EXCHANGE, the media ecosystem platform connecting buyers and sellers electronically so they can share orders, invoices, performance information, ratings information and more. This new service will be available from MARKETRON and ARBITRON on FEBRUARY 1st.
"The integration of TAPSCAN WEB with the MARKETRON EXCHANGE platform is a testament to radio sales professionals' need for interconnectivity between business systems and the value of streamlining the process," said MARKETRON CEO STEVEN MINISINI. "Industry standards such as the MARKETRON EXCHANGE platform are making business processes that are manual and very labor intensive instantaneous and completely accurate, eliminating discrepancies that result in millions of dollars of lost revenue for our clients each year."
"Our radio group clients have expressed a need for a more advanced and accessible solution for electronic sales proposals and orders," said ARBITRON EVP/Chief Sales and Marketing Officer CAROL HANLEY. "Integrating ARBITRON's TAPSCAN WEB with the MARKETRON EXCHANGE platform should make it easier for radio sellers to access sales data anytime at any place, providing them with a more efficient way of managing the sales process. That should translate into stronger account management for radio advertisers."