Omnicom's Zimmerman Advertising Signs On For PPM
April 17, 2006 at 2:36 PM (PT)
ARBITRON INC. announced today that ZIMMERMAN ADVERTISING -- OMNICOM GROUP's "Brandtailing" arm -- has signed a contract for the use of ARBITRON's PPM based radio audience estimates.
"We are delighted by ZIMMERMAN’s commitment to the ARBITRON PPM," said ARBITRON SVP/Sales CAROL HANLEY. "Leading edge agencies recognize that, in order for radio to maintain its position as an effective advertising medium, the industry needs to embrace the Portable People Meter as quickly as possible."