Clear Channel Radio Launch Community Engagement Initiatives
January 20, 2011 at 10:32 AM (PT)
CLEAR CHANNEL RADIO today announced two national community engagement initiatives with MUSICIANS ON CALL (MOC) and UNCF (the UNITED NEGRO COLLEGE FUND). CLEAR CHANNEL RADIO will leverage its radio and digital platforms to drive awareness and help raise money for MOC, as well as participate in a 30-day national community engagement campaign this month to support UNCF.
"We are proud to support these two, amazing organizations -- MOC and UNCF -- and are excited to use the power of our radio and digital platforms and local engagement with millions of Americans to encourage their involvement and support," CCR SVP/Programming CLAY HUNNICUTT said. "Helping those in need -- whether they are sick or in need of support for higher education -- is an admirable cause and we’re happy to put our resources behind them."
"A company whose very identity is synonymous with music, CLEAR CHANNEL RADIO is an ideal partner for MUSICIANS ON CALL," MOC Exec. Dir. Dr. LESLIE FAERSTEIN said. "We so appreciate the company’s commitment and support, and are grateful to its millions of listeners and online fans for their generosity."
"By providing generous radio, digital and outdoor promotional support, producing and airing radio promos, and developing a special UNCF website, CLEAR CHANNEL is making it possible for thousands of students to get the college education they need to launch their careers and contribute to their communities," added UNCF Pres./CEO MICHAEL L.LOMAX, Ph.D. "We thank them for their support and look forward to the national broadcast of UNCF An Evening of Stars® Tribute to CHAKA KHAN."