Bob Struble: A New Threat To Broadcasters
January 26, 2011 at 4:14 AM (PT)
iBIQUITY Pres./CEO BOB STRUBLE blogs this month about "the connected world," and its threat to terrestrial radio. Writes STRUBLE, "I have been on the road a lot recently working to accelerate HD Radio Technology’s solid commercial progress. Two recent trips to opposite sides of the world -- JAPAN to meet with our automotive and consumer electronics partners and LAS VEGAS for the CONSUMER ELECTRONICS SHOW -- got me thinking hard about AM/FM radio’s place in the media mix circa 2011.
"Both trips highlighted what most now fully understand: We live in a connected, converged world where consumers will have a rich multimedia internet experience anytime, anywhere and on virtually any device. So what does that mean for AM/FM, our ubiquitous, one-to-many, free, over-the-air medium?
"The connected world is a threat to radio broadcasters, as listeners and advertisers have additional choices on where to spend their infotainment time and ad dollars. At the same time, it is also a huge opportunity to make AM/FM a more interactive medium."
Read the full blog here.