Nielsen Begins Trading On NYSE
January 26, 2011 at 7:02 AM (PT)
NIELSEN HOLDINGS N.V. has priced its initial public offering of 71,428,572 shares of its common stock at $23.00 per share. THE NIELSEN COMPANY's shares of common stock are expected to begin trading TODAY, JANUARY 26th, on the NEW YORK STOCK EXCHANGE under the ticker symbol "NLSN."
The Nielsen Company has also priced its concurrent offering of $250 million in aggregate principal amount of mandatory convertible subordinated bonds, which will be mandatorily convertible into shares of THE NIELSEN COMPANY's common stock on FEBRUARY 1st, 2013. The bonds will bear interest at a rate of 6.25% per annum, and the conversion rate per $50.00 principal amount of bonds will be between 1.8116 and 2.1739, depending on the market value of THE NIELSEN COMPANY's common stock, subject to customary anti-dilution adjustments.
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