Music And Money Are Coming To Super Bowl 45
January 26, 2011 at 8:36 AM (PT)
Recording artists will play a big role at this years SUPER BOWL in DALLAS, and at pre and post-game parties. THE BLACK EYES PEAS, who will be the featured halftime entertainment during the big game, will host The Official BLACK EYED PEAS FRIDAY Night B4 Party on FEBRUARY 4th at an invitation-only party from 9p-4a.
Other events include PLAYBOY, which has teamed up with BUD LIGHT for a FEBRUARY 4th party featuring SNOOP DOGG, WARREN G and FLO RIDA. The same night, NE-YO and DEF JAM RECORDS are hosting a party at ZOUK NIGHTCLUB.
On FEBRUARY 5th, CMT CROSSROADS will broadcast live from the VERIZON THEATRE with FAITH HILL and THE PRETENDERS at 10p ET/9p CT. P. DIDDY will host a party that same evening at TOWER BUILDING.
JON BON JOVI may not be playing at this years SUPER BOWL, but he says he's up for the outdoor game scheduled for THE NEW MEADOWLANDS STADIUM in NEW JERSEY in 2014. "Football's meant to be played in the elements," said JERSEY native BON JOVI. "The greatest football game ever was played at YANKEE STADIUM," referring to the DECEMBER 1958 game when the then BALTIMORE COLTS defeated the NEW YORK GIANTS for the NFL championship in the pre-SUPER BOWL days.
Speaking of BON JOVI, JON has been cast alongside ROBERT DE NIRO in the upcoming film "New Year's Eve."
Who's Spending Money On Super Bowl 45?
CNBC reports, "GENERAL MOTORS and PEPSI are both returning to the SUPER BOWL after a hiatus. It's been three years since GENERAL MOTORS last advertised in the SUPER BOWL, so the decision to return is a big deal. And GM's global marketing chief says the company's spending more on these ads than back in 2008. GM won't spread out its ads amongst its brands -- it's focusing just on CHEVROLET, which it'll promote before, during and after the game.
"PEPSI sat out last year's game in favor of an intense online marketing campaign. Called the 'Refresh Project.' PEPSI asked consumers how the company should give away grand money. This cost PEPSI about $20 million, less than the $33 million PEPSI spent on SUPER BOWL ads in 2009.