Scarborough Names Brian Condon EVP/Commercial Development
January 26, 2011 at 3:43 PM (PT)
SCARBOROUGH RESEARCH has appointed BRIAN CONDON EVP/Commercial Development. His official start date is APRIL 1st, 2011. He will direct Scarborough’s commercial development, with a focus on digital services and bringing new solutions to existing and future client marketplaces.
Previously SVP/Sales and Client Services for NIELSEN ONLINE, CONDON will coordinate closely with relevant practice leadership at SCARBOROUGH’s parent organizations, ARBITRON INC. and THE NIELSEN COMPANY. He will also act as chief liaison with other SCARBOROUGH business partners, including segmentation system providers and other data companies.
"BRIAN brings an extensive digital background, and his experience spans client service, analytics, marketing and product development functions,” SCARBOROUGH RESEARCH Pres./CEO TOM DROUILLARD said. "BRIAN has successfully helped spearhead new analytic services, which is an area of particular interest for our clients. His combined skill sets are a superb complement to the SCARBOROUGH team.”
"I am excited about my new role at SCARBOROUGH," Condon said. "The SCARBOROUGH brand name is known for bringing quality local market information to the media, agency and marketer communities. Localism is becoming increasingly important for digital companies, and Scarborough’s expertise will offer a first-class brand to partner with in order to create local solutions."