Report: Doug Morris To Sony ... Why?
January 31, 2011 at 4:12 AM (PT)
The move to make UNIVERSAL MUSIC GROUP Chairman DOUG MORRIS the new chief at SONY MUSIC was examined in detail by U.K.'s THE GUARDIAN this weekend, writing the rumored move, "has divided opinion in the industry. Some have heralded his as yet unconfirmed arrival as a shrewd move to shore up a senior management lineup that has, at times, misfired in recent years. Others have been left wondering if, despite his illustrious CV, he is the right man to take the ELVIS-to-KE$HA business into the digital future."
"DOUG MORRIS has been very successful -- no one can argue with that -- but with all due respect he is in the twilight of his career," said one music industry executive to THE GUARDIAN. "He was going out on a high, but to be honest he feels like more of a figurehead than anything else."
"Bringing in DOUG is like a safe pair of hands, his track record is such that artists and artists' managers will be comfortable, as will the finance boys," added a second music executive.
Everyone seems to have an opinion on why MORRIS would make this move at this time.
"For people who know him this is not really a surprise," said one of THE GUARDIAN's sources. "He has the ability to reinvent himself and he does it very well. I think STRINGER [SONY CEO SIR HOWARD STRINGER] was looking for someone who can think outside of the box as well as speak artists' lingo. That kind of role needs someone with a kind of gravitas and that is what DOUG has."