CBC 5-Year Plan Includes More Local Radio
February 2, 2011 at 4:15 AM (PT)
The CBC/RADIO-CANADA has released its strategy for growth over the next five years, and the Canadian public network's plans include adding new local radio stations as well as digital services and additional Canadian content on primetime television.
"We want to be recognized by Canadians as the leader in expressing Canadian culture and enriching democracy on their behalf," said Pres./CEO HUBERT T. LACROIX. "This is what will drive all of our actions over the next five years."
The plan, entitled "Everyone, Every Way," said that the CBC "will be looking to expand its regional footprint, launching new radio stations, introducing new local websites and services, and increasing regional news and programming." The plan did not specify which cities would be in line for new stations. Other highlights of the plan include staging 10 "signature events" each year to "bring Canadians together in large numbers" on multiple platforms and increasing local news.
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