Last.FM To Charge For Its Pandora-Styled Radio Service
February 7, 2011 at 10:56 AM (PT)
LAST.FM has announced that “LAST.FM RADIO,” its PANDORA-style service that plays back-to-back full tracks in a sequence determined by users’ preferences, will now require a monthly subscription for access to its music via mobile and home entertainment devices, reports PAIDCONTENT.ORG. The service will remain free on the web - and also though WINDOWS MOBILE 7 phones and the XBOX LIVE app.
In MARCH 2009, LAST.FM started charging $3-a-month subscriptions for this service everywhere except in the UK, U.S. and Germany. Now the subscription feel will be enforced worldwide, reportedly to help Last.fm step reduce the cost of music royalties.
Also back in MARCH, CBS INTERACTIVE (NYSE: CBS) told PAIDCONTENT:UK that LAST.FM would turn its first profit in 2010 - but it never confirmed that at year's end.