ACM Lifting Lives 'My Cause' Charities Announced For Month Of December
February 7, 2011 at 11:21 AM (PT)
ACM LIFTING LIVES announced TODAY (12/1) that the FEBRUARY theme, for its monthly “My Cause” web feature is ““Country Cares for Women.” The web feature, which launched last AUGUST, will continue to drive awareness of artist-supported charitable organizations and support fundraising efforts for those philanthropies.
At the ACM AWARDS last APRIL, ACM LIFTING LIVES converted the traditional artist gift lounge into a space where artists could give back to an organization of their choice, instead of receiving gifts themselves. In this lounge, artists stopped by to give a direct-to-camera message about their favorite charities. These videos can now be seen as part of the “My Cause” web feature on http://www.ACMLiftingLives.org with new monthly features grouping artists and causes by theme.
This month, “My Cause: Country Cares for Women” is highlighting causes that support the women we love. Donations can be made to each charity using a donate link available with each video. The artists featured for the “Country Cares for Women” feature include REBA McENTIRE (THISTLE FARMS), JAMES OTTO (SUSAN G. KOMEN) and JASON ALDEAN (SUSAN G. KOMEN).
To watch the FEBRUARY “My Cause” videos and donate to these causes, visit www.ACMliftinglives.org. A new “My Cause” theme including more artists and charities will be announced next month.