McGavren Guild To Represent Signal Media
February 9, 2011 at 8:41 AM (PT)
MCGAVREN GUILD MEDIA has reached an agreement to represent SIGNAL MEDIA's KABZ and KKPT/LITTLE ROCK.
GM STEVE JONSSON noted, "All of us at SIGNAL MEDIA/LITTLE ROCK are absolutely excited to announce that MCGAVREN GUILD MEDIA is our national representative for KABZ and KKPT. As true, independent broadcast firms, the synergies and philosophies between our companies mesh completely and we look forward to a very long and prosperous relationship as we continue to deliver a superior product to the listeners and advertisers in the LITTLE ROCK community!"
MCGAVREN GUILD MEDIA COO BARRY FISCHER concurred. "Upon meeting STEVE and his team, which includes KKPT's GM RANDY BUSH and GSM LESLI GRIFFIN, it was readily apparent that we should be working together. Our similarities run deep, notably the independent ownership of both companies and the commitment to ‘telling the stories’ that are necessary to succeed -- putting the focus back on the results that our listeners can deliver for advertisers rather than treating these great stations like commodities."
MCGAVREN GUILD MEDIA Pres./CEO LISA SIROTKA-SONNENKLAR added, "We are proud to announce that SIGNAL MEDIA has joined our team. This move further enhances our roster of outstanding independent stations across the nation. The folks at SIGNAL MEDIA are amazing broadcasters and, more importantly, they are amazing people."