Valentine's Fun At WDJX
February 9, 2011 at 10:00 AM (PT)
Love is in the air at MAIN LINE Top 40 WDJX/LOUISVILLE. PD/morning host BEN DAVIS' creative staff wanted to do a promotion based on TV's THE BACHELOR. Somewhere along the way, things took a decidedly different turn.
Of all the men vying for a chance at love, listeners and visitors to the station's website finally made their selection. The surprise is that the winner happens to be gay. DAVIS wasn't sure what to expect, but told ALL ACCESS, "The response has been overwhelmingly positive!"
The promotion ends FRIDAY (2/11) in a live broadcast from the studios on the BEN DAVIS & KELLY K MORNING SHOW, when the contestant chooses among the finalists. The winning couple will receive a romantic dinner for two and tickets to see LADY GAGA when she comes to town, a prize that was selected prior to the contest, DAVIS made sure to point out.
99.7 'DJX also came up with an 'anti-VALENTINE'S DAY' promotion, a "Single Ladies" prize pack to be given away next MONDAY (2/14), which includes a ticket to see the musical MAMMA MIA at WHITNEY HALL in LOUISVILLE, one gallon of ice cream and one yet-to-be-named "chick flick" on DVD. "Of course, our winner will get two tickets to the show, but it just sounds funnier when you say 'one ticket' in the promo" DAVIS explained.