Lady Gaga Partners With Target On Exclusive Edition Of 'Born This Way'
February 10, 2011 at 9:02 AM (PT)
LADY GAGA has partnered with TARGET to offer fans an exclusive deluxe edition of her new album, "Born This Way." Fans can pre-order LADY GAGA's album and download her first single and title track, "Born This Way," free at TARGET.COM/GAGA beginning at 8a CST on FRIDAY, FEBRUARY 11th through midnight, SATURDAY, FEBRUARY 26th.
"TARGET and LADY GAGA together is a win-win," said LADY GAGA Manager TROY CARTER. "The partnership provides us with an opportunity to really engage the fans early and widen our reach on the album promotion."
"We're excited to be working with TARGET on the launch of 'Born This Way,'" said Interscope Geffen A&M Vice Chairman STEVE BERMAN. "We always have a tremendously successful relationship when we get together on something like this. TARGET provides us with the perfect platform to really turn the spotlight on the incredible album that LADY GAGA has made."