Last Second Ads Launches Online Advertising Service
February 14, 2011 at 4:00 AM (PT)
LAST SECOND ADS has launched, providing a unique solution for radio stations to fill unsold advertising inventory up to the last second, with no obligation, 24 hours a day.
LAST SECOND ADS has created an online platform which allows a radio station to fill any unsold air time by simply logging on and choosing from a list of waiting advertisers. The station is then paid every time they air the spot, but has the latitude to bump them at anytime.
"We spent two years talking to GSMs about how they handle their unsold advertising inventory. The overwhelming message was, there is a need for a service they could go to up to the last second to fill any unsold avails, with absolutely no obligation if the ad was bumped. We listened, and feel like we have a built a platform that does just that and so far the industry seems to agree," said CEO KIERAN ROCHE.