'Merge' Debuts Today On All Access With New Social Media Tools For You
February 14, 2011 at 4:00 AM (PT)
Happy Valentines Day From ALL ACCESS ... we're launching a new weekly Social Media column that you will love! It's called called "Merge."
In the words of author and MIDWEST COMMUNICATIONS' Multi-Media Content Manager LORI LEWIS, "Merge is the best way to 'gradually blend' (the product) and (the channels), plus traditional skills with today's digital and social skills. This ensures that our products are universally accessible and we're able to use each new channel we have to operate with as either tools for long-term branding devices and/or tools to add another revenue stream."
ALL ACCESS President/Publisher JOEL DENVER added, "LORI's deep background as an on-air talent, programmer, RAB-certified Digital Marketing Consultant, and now working with MIDWEST COMMUNICATIONS to get the most ROI and growth from their online platforms, makes her a perfect contributor. She's immersed herself deeply into this area and lives it daily. She's got a lot to say, and you'll have a chance each week to soak it up and learn."
Look for a new installment of "Merge" each week, on AllAccess.com. Find it under Columns>Digital Technology>Merge.