Radio On! Launches Creative Workshop Series
February 14, 2011 at 10:51 AM (PT)
The first of three RADIO ON! CREATIVE WORKSHOPS took place on WEDNESDAY, FEBRUARY 9th in NEW YORK CITY. Sponsored by ARBITRON and KATZ MEDIA GROUP, attendees were given the chance to listen, learn and discuss how to enhance and create successful radio spots.
Top creative heads from BBDO NY, DEVITO/VERDI, EURO RSCG NY as well as leading Production Company experts from SOUND LOUNGE, BAR1 PRODUCTIONS and FLYING BRICK RADIO led panels during the full-day workshop.
NEW YORK on-air voice talent JJ from Z100 (JJ), JAGGER from WKTU and DJ PROSTYLE from POWER 105 also spent time with attendees discussing on-air live reads, endorsements and their thoughts on listener interaction with the spots aired on their specific stations.
"The creative workshops offer agency and station copywriters an engaging and highly interactive day to focus on improving their craft with some of the best in the business," RAB Pres./CEO and RADIO MERCURY AWARDS Chair JEFF HALEY. "With our ongoing efforts to enhance Radio creative and production, we’re really excited we are able to take these workshops on the road enabling copywriters and producers all over the country to benefit from these sessions."
Upcoming RADIO ON! CREATIVE WORKSHOPS are slated for April 14th in HOLLYWOOD, CA and MAY 19th in CHICAGO. Registration for the workshop is $150, which includes the full-day workshop, breakfast, lunch, and collateral materials. Agencies that register three people will receive a complimentary fourth registration. Register for the workshops at www.radiomercuryawards.com.