After Daytona, NASCAR Coverage Homeless In Charlotte
February 16, 2011 at 4:23 AM (PT)
SUNDAY's DAYTONA 500 has a radio outlet in CHARLOTTE on GREATER MEDIA Talk WBT-A-F, but after that, MOTOR RACING NETWORK's NASCAR coverage has no affiliate in the market, reports the CHARLOTTE OBSERVER's MARK WASHBURN.
The races moved from CBS RADIO Country WSOC-F to sister Sports WFNZ-A (610 THE FAN) last year, but THE FAN dropped the races this season and WBT Sales Dir. TRIP SAVERY told WASHBURN that his station is "not jumping in full-time. I'm not optimistic we're going to carry NASCAR for the whole season."
MRN Pres. DAVID HYATT said that getting another CHARLOTTE affiliate is "No. 1 on our priority list now because it's our home and our livelihood and the heart of the sport," but noted the troubles motorsports coverage is having in PPM ratings, saying ""Other sports are seeing the same thing. As a syndicator, and maybe I'm a little jaded here, there's a flaw in the PPM system. In general, we're not getting positive feedback as the PPM is concerned."
CBS RADIO Country WUSN (US 99.5)/CHICAGO recently dropped MRN racing coverage after six years, according to TIME OUT CHICAGO's ROBERT FEDER.