Listener Driven Radio Launches LDR.Takeover Platform
February 16, 2011 at 8:19 AM (PT)
LISTENER DRIVEN RADIO has released its latest software offering -- LDR.TAKEOVER. The software allows radio stations to leverage the power of social media to grow ratings and revenue. BONNEVILLE AC WTMX (101.9 THE MIX)/CHICAGO will be the first station to launch the platform. WTMX will engage LDR.TAKEOVER for "U Mix It," a new nightly show, which allows listeners take control of the station. The program will launch on FEBRUARY 16th at 8p.
"U Mix It is a new social music experience for CHICAGO music fans," said BONNEVILLE SVP/Programming GREG SOLK. "We’ve enjoyed working with DANIEL ANSTANDIG and the LDR team on the new platform that will power this show. Never before have CHICAGO radio listeners had this level of control and influence. Now every weeknight at 8p, our audience becomes the Music Director."
"We continue to innovate and create new ways for radio to integrate social media and real-time listener input," said LDR Pres. DANIEL ANSTANDIG. "GREG SOLK, MARY ELLEN KACHINSKE and the entire BONNEVILLE/CHICAGO team have been closely involved in the development of the LDR.TAKEOVER platform. Their vision for real-time collaboration with the audience combined with our group’s knowledge of social media has resulted in an entirely new and paradigm-shifting way of programming radio."
The LDR.TAKEOVER platform also ties directly into RCS NEXGEN Automation and a number of other automation systems.