Official: CHUM-A/Toronto To Flip To Sports As TSN Radio 1050
February 17, 2011 at 1:42 PM (PT)
As expected, CTV/CHUM RADIO will flip News CHUM-A (presently a simulcast of CP24)/TORONTO to Sports as TSN RADIO 1050, effective APRIL 13th. The station is taking the branding of sister national sports cable network TSN and will feature former ROGERS Sports CFAC-A (SPORTSNET RADIO FAN 960)/CALGARY morning man MIKE RICHARDS in mornings.
The move was previewed in a report by THE GLOBE AND MAIL's BRUCE DOWBIGGIN in JANUARY (NET NEWS 1/21). The station will air TORONTO ARGONAUTS football during the 2011 season and will air PREMIERE's JIM ROME, FOX SPORTS RADIO/DIRECTV's DAN PATRICK and programming from ESPN RADIO.
"TSN's mandate has always been to be CANADA's Sports Leader and TSN RADIO 1050 gives the network yet another platform to deliver industry-leading sports coverage to Canadians across the country," said PHIL KING, CTV's President of Sports and Executive Vice-President of Programming. "The powerful combination of TSN's all-star broadcast team and CHUM RADIO -- one of the most successful radio organizations in CANADA -- enables TSN RADIO 1050 to make an immediate impact on the sports radio landscape."
"With the strength of the TSN brand and an incredible stable of on air talent, TSN RADIO 1050 will definitely set a new benchmark for sports radio in CANADA," said CHUM RADIO Pres. CHRIS GORDON. "We are looking forward to making our mark in the GTA right away and having a premier talent like MIKE RICHARDS in the all-important morning drive time slot is the perfect way to do it."
ARGOS Pres./CEO BOB NICHOLSON said, "We are excited to embark on this journey on TSN RADIO 1050, allowing our fans access to all of our games on radio. We have a long history with the leadership at TSN so we know the quality of work they produce and the excellent standard with which they cover our team. Their radio arm will take this relationship to a new level and we couldn't be more excited."
The move is the second attempt by CHUM to compete with crosstown ROGERS Sports CJCL-A (SPORTSNET RADIO 590 THE FAN); an earlier, short-lived try used the slogan "THE TEAM 1050" and programming networked across the country.