Chevy Rolls Out 'MyLink,' Bringing Pandora To Volt, Equinox Dashboards
February 18, 2011 at 4:10 AM (PT)
GENERAL MOTORS will be offering a new system to stream online radio from PANDORA in upcoming CHEVROLETS starting with the VOLT and EQUINOX. The new offering, called CHEVY MYLINK," joins a growing market for digital entertainment systems in vehicles.
CEO DAN AKERSON told REUTERS, "One of his priorities was to sharpen the automaker's focus on vehicle electronics. THURSDAY's announcement marked the first new such service GM has launched since AKERSON's arrival as CEO in SEPTEMBER."
GM's "ONSTAR," which debuted in 1996, was the first navigation and safety system introduced in vehicles, but the FORD/MICROSOFT "SYNC" -- now called "MYFORD TOUCH" -- seemed to steal the spotlight in recent years.
GM's MYLINK is expected to be included on all of the company's vehicles over the next 18 months.