Ad Tech Firm, The Media Dash Launches
February 22, 2011 at 7:40 AM (PT)
THEMEDIADASH.COM, a media and advertising technology company formed to improve the buying and selling of radio advertising, has opened for business. Headquartered in WESTPORT, CT, THE MEDIA DASH is led by radio industry veterans CEO DREW HILLES and COO ROB WILLIAMS.
"Our mission is to enhance and simplify the purchase and sale of radio advertising -- making it as easy to conduct a transaction as it is to buy Internet advertising online," said HILLES. "We've placed extensive effort into our platform's interface and usability to allow advertisers of all sizes to purchase effective radio campaigns to help them achieve their business goals."
"The radio industry is at a key inflection point with stable growth forecasted for the next few years. With the Internet and social media siphoning off ad dollars, traditional media formats need to work harder to stay relevant and attract their share of marketing dollars. Using the latest digital platform tools may enable radio to reclaim lost market share," said BIA/KELSEY Chief Strategy Officer RICHARD V. DUCEY, Ph.D.
"Radio continues to reach 93% percent of all people 12 years and older -- it is a completely ubiquitous medium," said WILLIAMS. "Having lived and breathed radio for many years, we understand the challenges faced by broadcasters and advertisers. We hope to do our part to help improve the competitiveness of the medium."