540 ESPN/Milwaukee Inks Aaron Rodgers For Weekly Segment
February 23, 2011 at 4:30 AM (PT)
SUPER BOWL-winning GREEN BAY PACKERS quarterback AARON RODGERS has signed a deal to provide commentary on a weekly basis during the NFL season for GOOD KARMA BROADCASTING Sports WAUK-A (540 ESPN)/MILWAUKEE. The deal was announced on the air TUESDAY during STEVE "HOMER" TRUE's show. RODGERS' appearances will be his only radio interviews on local WISCONSIN radio during the season.
"We are thrilled to add AARON as a teammate," said GOOD KARMA Pres./CEO CRAIG KARMAZIN. "He is one of the most exciting and engaging athletes in professional sports today. He is a leader in the locker room and the community and we are delighted to provide his exclusive insights for our listeners, advertising partners and PACKERS fans worldwide."
"Talking to the media is part of my job, but this is going to be a little different," said RODGERS. "WISCONSIN has the most passionate, dedicated fans in football and I look forward to the chance to connect directly with them through 540 ESPN. As long as HOMER, (TRUE's producer) MITCH ("THUNDER" NELLES) and (PACKERS reporter) JASON WILDE let me finish an occasional sentence, it's going to be fun."
"PACKERS coverage has been a strength of both our station and website, but this takes it to another level," said GM SHANE BLACKMAN. "By adding AARON to the coverage already provided by JASON WILDE and programming like 'GREEN AND GOLD TODAY' and 'THE MILLER LITE FOOTBALL SHOW,' we are striving to provide our fans with the best mix of coverages available."