EMI Declares 'March Is Metal Month'
February 24, 2011 at 9:07 AM (PT)
EMI MUSIC’S LABEL SERVICES/CAROLINE DISTRIBUTION is celebrating its third year of bringing metal to the masses with the “MARCH IS METAL MONTH” campaign, connecting retailers with metal fans across the US. The retail campaign will this year include promotions from such legendary labels as CENTURY MEDIA, NUCLEAR BLAST, EARACHE, CANDLELIGHT, SEASON OF MIST, WILLOW TIP, PROSPECT PARK and CAPITOL RECORDS.
“MARCH IS METAL MONTH” will encourage consumers to visit retail stores to pick up a special MMM CD sampler which includes hotly anticipated pre-release tracks from WINDS OF PLAGUE, CRADLE OF FILTH, AGNOSTIC FRONT and KILL CORPS. Besides the sampler, fans will be able to get their hands on a limited edition T-shirt designed by artist RICH HALL. There will also be the opportunity to win exclusive prizes at MMM participating retailers, with the SEASON OF MIST, EARACHE and CANDLELIGHT labels all offering exclusive prize packs. RECORD STORE DAY’S METAL CREW (an independent retail initiative) partnered with EMI LABEL SERVICES/CAROLINE DISTRIBUTION in making sure each store participating received the sampler and T-shirts.
For more info, check out www.marchismetalmonth.com.