All-Elvis Stunt Portends Change In Boise
February 28, 2011 at 4:14 AM (PT)
Changes are coming in BOISE, where TREASURE VALLEY BROADCASTING Regional Mexican KWEI-F (99.5 LA LEY) is stunting with an All-ELVIS PRESLEY format. The weekend stunt followed a brief period of looping RITCHIE VALENS' "La Bamba" with a message saying that the Spanish-language programing will move to "1450 AM, LA RAZA."
Meanwhile, at 1450 AM, sister Sports-Talk KIOV-A's website has changed to a message saying that the syndicated DENNIS MILLER show "will return" TODAY "Live on 1260 A.M. KTRP"; 1260 has been home to Spanish Sports KWEI-A.