Patagonia Music Collective Launches
March 1, 2011 at 6:06 AM (PT)
PATAGONIA, the environmentally-minded apparel company, has teamed with some of today's top artists, representing a range of genres, to form the PATAGONIA MUSIC COLLECTIVE. THE PATAGONIA MUSIC COLLECTIVE launches in the U.S. TODAY (3/1) at www.patagonia.com/music.
Exclusive tracks will be sold at $.99 each, with net proceeds going directly to the environmental organizations of the artists' preference. Musicians on board thus far include PEARL JAM, JACK JOHNSON, BONNIE RAITT and JON CLEARY, MAROON 5, PHILIP GLASS, ZAC BROWN BAND, MOE., THE BAD PLUS, BLITZEN TRAPPER, MASON JENNINGS, JOHN SCOFIELD, PIERS FACCINI, SWITCHFOOT, BRETT DENNEN, SUN KIL MOON, UMPHREY'S MCGEE, BEN SOLEE, RARA RIOT, SPOEK MATHAMBO, TAJ MAHAL, TOAD THE WET SPROCKET, DRIVE BY TRUCKERS, BOBBY LONG, STRING CHEESE INCIDENT, KI: THEORY, MOONDOGGIES, VUSI MAHLESELA, DISCO BISCUITS, O.A.R., ZIGGY MARLEY, LOS LOBOS, DAWES, ABIGAIL WASHBURN, BIG HEAD TODD & THE MONSTERS, BRANDI CARLILE, LAURA JANSEN, MEDESKI MARTIN & WOOD, ROBERT RANDOLPH and THE FAMILY BAND and many more.
"Musicians have been interested in partnering with PATAGONIA on our environmental work for years, but we didn't have the right platform to work together effectively," notes VP/Marketing ROB BONDURANT, "THE MUSIC COLLECTIVE provides us with a way to partner directly with enviro-minded artists and to engage their fans in environmental efforts. It's truly a new model for green giving."