Pierre Bouvard Named SVP/Media Sales For TRA
March 1, 2011 at 11:29 AM (PT)
TV advertising research firm TRA, Inc. has appointed former ARBITRON honcho PIERRE BOUVARD SVP/Media Sales. He will be responsible for overseeing TRA’s sales and customer relationships with networks and stations.
BOUVARD has been working with TRA in various capacities over the past year as a member of its Board and Advisory Board and is currently the Chairman of the INTERNATIONAL RADIO AND TELEVISION SOCIETY (IRTS) FOUNDATION.