CRB Reveals 2011 Radio Promotion Award Winners
March 1, 2011 at 11:29 AM (PT)
COUNTRY RADIO BROADCASTERS, INC. has announced its 2011 RADIO PROMOTION AWARD winners. The awards are presented to stations in the Large, Medium and Small Market categories each year at COUNTRY RADIO SEMINAR. This year, each station will be given their awards during the “90 Executable Ideas in 50 Minutes” panel on THURSDAY (3/3), inside the NASHVILLE CONVENTION CENTER.
The Large-Market winner is ALPHA BROADCASTING Country KUPL/PORTLAND, OR for its “Free Money Friday” promotion, which paired two of the station’s advertising clients for a successful cross-promotion. Customers who picked up KUPL bumper stickers at one client location would receive a text message directing them to the second client’s promotion and location, where customers could win up to $500. The promotion generated increased sales for the clients and doubled the radio station’s texting database.
The Medium-Market winner is RUBBER CITY RADIO Country WQMX/AKRON, OH for the “ZAC BROWN Look-Alike Contest.” Listeners submitted photos through the station’s FACEBOOK page for a chance to win front-row seats and a backstage “eat and greet” with ATLANTIC/SOUTHERN GROUND/BIGGER PICTURE’s ZAC BROWN BAND.
The Small-Market winner is LEIGHTON BROADCASTING Country KZPK/ST. CLOUD, MN, which staged its biggest benefit concert ever during CENTRAL MINNESOTA’s FIREFEST event last summer. The show featured performances from LITTLE BIG TOWN, EMERSON DRIVE and BOMSHEL, raising more than $50,000 for the city of COLD SPRING’S FIRE AND RESCUE RELIEF ASSOCIATION.
RADIO PROMOTION AWARD winners receive a free trip to CRS, including airfare (up to $500 of actual cost), hotel accommodations and registration fees. For more info, visit www.CRB.org.