Boston's Mike FM To Get Some Real, Live Friends
March 3, 2011 at 3:58 AM (PT)
ENTERCOM Adult Hits WMKK (93.7 MIKE FM)/BOSTON is adding some on-air personalities to its all-music lineup, reports THE BOSTON HERALD.
VP JULIE KAHN wrote to advertisers this week that the station "has been a solid ratings performer, but adding personalities will help listeners and advertisers greater identify with MIKE's unique music programming. Our approach to having live on-air personalities will be different and random -- just like our popular and surprising music offerings."