SALES-FAX NEWS Teams With MediaGuide
March 7, 2011 at 11:54 AM (PT)
SALES-FAX NEWS and MEDIAGUIDE have entered into an agreement to provide complementary sales intelligence to each other’s site. As an added bonus, all media who subscribe to both partners’ sites will get special discounts toward the purchase of any new service.
Now, anytime SALES-FAX NEWS profiles a Power Brand, if the Brand buys radio advertising, subscribers can see a list of radio markets bought during the past seven days as reported by MEDIAGUIDE StationMonitor. An RSS feed, from SALES-FAX NEWS, featuring advertisers who are in planning now, or will be soon, is now running on Mediaguide’s StationMonitor homepage for subscriber access only.
"Thanks to our new partnership with Mediaguide, any media that sells local or regional advertising that subscribes to S-FN can get the competitive edge from knowing which brands are advertising in their markets right now," Founder & Publisher SALES-FAX NEWS Laurence Ross, said.
"MEDIAGUIDE’s Station Monitor subscriber excels at measuring advertiser activity in the present," CEO STEVE LUBIN said. "The newsfeed from SALES-FAX NEWS tells our subscribers where to look for business in the near future. This is a remarkably complementary partnership. The feed gives our subscribers the kind of ad sales news that our subscribers need to sell more proactively, and the ability to click through to Power Brand contact intelligence helps them act quickly, when they see advertisers we measure in their market get active.