RAB Sets Sales/Marketing Panels At The NAB
March 7, 2011 at 11:53 AM (PT)
The RADIO ADVERTISING BUREAU (RAB) will present seven sales and marketing sessions at this year’s NAB Show to be held in LAS VEGAS from APRIL 9th-14th. RAB presentations and sessions will be led by top industry leaders in the media and advertising industries including the RAB Professional Development Team. Practical issues challenging Radio sales and management teams in 2011 will be a common thread throughout these sessions.
The Radio Revenue Road Show addresses the key barriers to revenue growth within markets 50-100. The half-day training session will provide turn-key training for radio executives looking to assess their market and station revenue needs
"Radio is off to a great start this year," RAB SVP/Professional Development SHEILA KIRBY. "It’s imperative that our sales professionals continue to compete in an ever changing media landscape. These RAB Sales and management Sessions at the NAB Show deliver great knowledge and ROI. These are crucial topics for Radio and RAB’s Professional Development Training is a solid investment at the NAB Show."
For the complete schedule, click here.